March 27, 2007
突然狂風暴雨的L.A, 拜二
因為有網友說想看我之前念MBA所寫的GUCCI畢業論文
所以...小粉貼上第4部分第一段的A section大家瞧瞧, 這是介紹GUCCI Group的開始
整個GUCCI論文有60多頁, 由11,585個英文單字所組成
如果是以英文字母來計算的話, 那就更多了, 有高達64,345個英文字母
IV The GUCCI Group
1. Company Overview
A. GUCCI Group
GUCCI, well known for decades as a high-fashion brand, specialized in fine leather belts, small leather goods, shoes, and fashion-designed handbags. The company, started as a leather-goods boutique in Florence in 1923 and the GUCCI red and green logo has become internationally recognized for the next half-century.
GUCCI Group N.V is a multi-brand luxury goods company. Through the GUCCI, Yves Saint Laurent, Sergio Rossi, Boucheron, Bottega Veneta, Alexander McQueen, Stella McCartney and Bedat & Co. brands, the Company designs, produces and distributes personal luxury goods, including ready-to-wear, handbags, luggage, small leather goods, shoes, timepieces, jewelry, ties and scarves, eyewear, perfume, cosmetics and skincare products. GUCCI's retail network includes directly operated stores in major markets throughout the world, and wholesale activity includes sales to franchise stores, duty-free boutiques and department and specialty stores.
GUCCI is a purveyor of personal luxury goods. Through its Fashion and Accessories activities, GUCCI sells leather goods (handbags, small leather goods and luggage), shoes, ready-to-wear, ties and scarves, jewelry, eyewear and perfume. It manufactures and sources all products in Italy and licenses the production and distribution of eyewear, perfumes and men's ready-to-wear. The distribution network includes directly operated stores (DOS) and franchised stores throughout the world and doors in select duty-free boutiques and department and specialty stores. In 2002, GUCCI Fashion and Accessories finished the year with 174 DOS and 31 franchised stores. Through GUCCI Timepieces, located in Neuchatel Switzerland, the Company assembles and distributes GUCCI brand timepieces. Watches, which number more than one dozen distinct models, are distributed in all major markets around the world.
不好意思哦, 要辛苦大家的眼睛了
ㄏㄏ
2004年的March,
確定了MBA畢業論文的主題是想要以自己最喜歡的品牌- GUCCI做為研究的方向
整整花了大約6個多月的時間來撰寫這份thesis
2004年的November,
記憶中那時候的房間都是一堆有的沒有的品牌書以及時尚雜誌
小粉在美國有訂閱GQ, VOGUE and ELLE三種時尚流行雜誌
為了讓自己的論文有完整的關於GUCCI的報導, 小粉大概每天花10個小時在寫GUCCI吧?
to be continued..
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